By Andrea Phillips
The First How-To technique consultant to Transmedia Storytelling
“Phillips’s e-book is a robust instrument for somebody who desires to make a occupation for him- or herself in the international of transmedia. via her counsel, the reader is ready to comprehend the basics of transmedia and the facility it could have whilst used with a compelling and robust story."
—David Gale, government vice chairman, MTV go Media
“Transmedia storytelling is a daring and fascinating new enviornment for creativity and innovation. . . . Andrea Phillips presents a compelling, considerate, and transparent consultant to a subsequent iteration of creators during this medium. She demystifies the method and proves that you simply, too, can push the envelope and be a part of the way forward for storytelling.”
—Michelle Satter, Founding Director, Sundance Institute function movie Program
“An first-class and fair-minded primer and survey of the underpinnings and fast-evolving recommendations at the back of multiplatform narrative. Andrea Phillips is certainly one of a small handful of writers able to either working towards and obviously conveying the rules of transmedia storytelling. hugely recommended!”
—Jeff Gomez, CEO, Starlight Runner Entertainment
“A no-nonsense advisor for the fun-filled and unusually striking international of transmedia storytelling.”
—C. C. Chapman, coauthor of Content ideas and Amazing issues Will Happen
Includes Q&A periods with the world’s prime specialists in transmedia storytelling
About the Book:
What is transmedia storytelling and what can it do for you?
It’s the buzzword for a brand new generation—a progressive method for telling tales throughout a number of media structures and formats—and it’s swiftly turning into the go-to technique for a large choice of companies. in case you paintings in advertising, unique, or advertisements, transmedia storytelling is a must have device for pulling humans into your world.
Why do you want A Creator’s advisor to Transmedia Storytelling?
If you must allure, interact, and captivate your viewers, you wish this booklet. Written by way of an award-winning transmedia author and popular video games dressmaker, this booklet indicates you the way to make use of an analogous advertising and marketing instruments utilized by heavy-hitters similar to HBO, Disney, Ford, and Sony Pictures—at a fragment of the cost.
You’ll learn the way to:
- Choose the correct structures in your story
- come to a decision even if to DIY or outsource work
- Find and preserve a powerful middle creation team
- Make your viewers a personality on your story
- Get the investment you need—and even make a profit
- Forge your personal profitable transmedia career
With those confirmed media-ready techniques, you’ll how to generate must-read content material, must-see video clips, and must-visit web pages that might merely develop higher as audience reply, give a contribution, and unfold the be aware. You’ll create significant buzz with buildings similar to trade truth video games and fictional personality sites—or even “old-fashioned” structures resembling electronic mail and call calls. The extra you connect with your viewers and the extra you get them fascinated about the storytelling procedure, the extra winning you'll be.
This isn’t the longer term. this can be now. this can be the way you inform your tale, contact your viewers, and take your online game to the following level—through transmedia storytelling.
Read or Download A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms PDF
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Extra resources for A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips